Applying creative tools to organisation development
Visual engagement – using pictures and story to engage employees in vision and strategy
The picture shown here – ‘The Story of Engagement’ – was developed in 2002 by Stephen and artist Julian Burton when Stephen was asked to speak at a large Marketing Week conference. Rather than use Powerpoint, Stephen worked with Julian to storyboard and create this picture, which we gave to conference participants to explore using A3 prints of the picture. Stephen asked people to work in pairs to answer: ‘What elements in the picture relate to your experience? How well do you engage people in understanding and committing to the strategy at all levels in the organisation? What is different on the right hand side? Finally, how have you found using the picture to explore this issue?’ He took feedback from tables which affirmed this as a powerful technique to explore complexity and share ideas. The picture summarises how visual engagement works! Stephen has worked with Julian and other artists on a number ‘Rich Picture’ projects with companies as diverse as Prudential, Barclays, Premier Farnell, Aon and Cadbury Schweppes and frequently uses graphic facilitators to record workshop conversations. He now works as an associate Consulting Director with AllChange, see www.allchange.co.uk working with Ian Ure and Doug Cameron to bring strategy development and change to life through visual engagement.